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"Site conversion" is a very dry and unexciting way of saying "how to get more profits from the same amount of website traffic." Isn't that a more upbeat way of expressing it? Who doesn't want to get more profits from the same number of visitors?(read
entire article)
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"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.(read
entire article)
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What I’ve found to be an effective way to compare the CTR is to make an AdGroup and put 1 keyword, the one you want to know the CTR of the advert for. Then you add 2 adverts, one is yours and the other one is the one of your competitor. Now if you search with Google that keyword, in any country you want, and you refresh your search, you’ll see that the 2 adverts are rotating (you may have to refresh a few times). What’s interesting to see is that the position is almost always exactly the same.(read
entire article)
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There is an easy way to discover which keywords your competitor is bidding on. This service called semrush.com allows you to type your competitor’s url and it’ll find the keywords they are purchasing on AdWords.(read
entire article)
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Many people simply assume that you should have the highest possible CTR so as to bring as many people as possible to your landing page. Then from there they believe that every keyword has a certain conversion rate for a given landing page. However the advert plays a much more important role in my opinion than just bringing as many visitors as possible to the landing page, it’s actually an opportunity to target the right segment for your landing page.(read
entire article)
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What is the difference between Google AdSense and Google AdWords? Are they the same? How confusing!(read
entire article)
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Google PPC ads provide businesses with an unmatched opportunity for exposure. Unfortunately, most businesses totally screw up when they write PPC ads for Google. They don't target the proper keywords, they write boring ads that don't get clicked on, or they mislead people with their PPC ads hence have low conversion rates. When done correctly however, Google PPC ads can bring huge amounts of traffic to your website and convert prospects into customers at the click of a mouse.(read
entire article)
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It may actually be a very good investment to register 10 or more domains that show the same site, and test the CTR and the conversion. In a very competitive area with low margins the domain itself may make the difference between making a profit and making a loss.(read
entire article)
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Internet advertising and marketing strategies cannot be understood or designed without somehow referring to in relation PPC ads. Google Adwords for example(read
entire article)
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Keywords and key phrases relevant for a certain domain make the fundamentals the pay-per-click advertising model. Each term has a certain bidding price that varies according the level of demand for the specific keyword. From this perspective the profitability rate can be higher or lower under the influence of the rest of the techniques used in association with this approach of pay per click search engine submission. Submission works as a more rapid identification opportunity even if the site would eventually get detected.(read
entire article)
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